Blog posts are still a very relevant way to engage an audience.

Short-form content is definitely the IT girl of the moment, but don’t skip out on its bestie, long-form content because it’s useful for different reasons. Long-form content is still relevant because it allows for an in-depth exploration of a topic and provides valuable information for readers. It can also help establish expertise and authority in a particular niche, leading to higher search engine rankings and increased traffic to your website.

And not to mention, it’s important to create content for a platform you actually own, like your website. You don’t own your Instagram account. Not the be the Debbie Downer here or scare you, but your feed could get hacked or disappear (or get banned!), so it’s important to not only diversify where you’re posting (by starting to post on additional platforms like Pinterest) but also to post on platforms you own, like your website.

So, let’s leverage that existing content you’ve already created, and get it over on your website!

Here are some tips for creatively using your Instagram feed to build out blog posts.

1. Sort through your Instagram posts and look for common themes.

One of the easiest ways to find inspiration for a blog post is to look at your Instagram feed and find common themes. For instance, you may find that you have shared multiple posts on the same topic, such as healthy eating or travel destinations. You can then take these common themes and combine them to create a robust blog post.

For example, if you’ve shared multiple pictures and captions about your travels to Japan, you can combine these existing posts to create a robust travel guide for Japan. You can write about the top places to visit, local cuisine, and what you can skip.

I also did this quick exercise for a client who had a content pillar of hormone health and she had multiple Instagram posts on her feed about each phase of your menstrual cycle – how to eat, workout, and live your life according to them. I went through and found all of the similar posts and broke them down into multiple blog outlines.

2. Use your captions as blog post intros

Your Instagram captions can be a great starting point for a blog post. They can provide a brief introduction to the topic you want to explore further in your blog post. Take a look at your captions and see if there are any that could be expanded into a full blog post. You can even use the same or similar wording to create consistency between your Instagram and blog content.

For example, if you shared a post about how to stay motivated to exercise, you can use the same caption as the intro to a blog post on the topic. You can then expand on the tips you shared in the caption and provide more detailed explanations.

When trying to figure out how to expand, think about:

• Personal examples
• How it can specifically be implemented: step-by-step details
• What would be helpful to expand on? Don’t just add words to add words

3. Break down carousel posts with multiple points into a blog

Carousel posts on Instagram allow you to share multiple pictures or videos in one post, and you can use them to your advantage when creating blog content. If you’ve shared a carousel post that covers multiple points on a topic, you can break down each point into a separate blog post.

For instance, if you shared a carousel post on IG about the 5 different ways to style a little black dress, you can break down each styling tip in a blog post with a similar title. You can then embed your carousel into the post to make it more dynamic.

4. Look at analytics for your top posts. Is there a topic that is the most popular? Expand on it.

Looking at your Instagram analytics can provide valuable insights into what type of content your audience enjoys the most. Take a look at your top posts and see if there is a common theme or topic that your audience engages with the most.

You can use this information to create more content on that topic – or simply use your posts as an outline and expand on them in a way that works for a blog.

For example, if you’re a beauty blogger and your most popular posts are about sunscreen, you can create more blog posts on the topic. You can write about the best sunscreen products for different skin types, tips for achieving healthy and glowing skin with sunscreen, and common sunscreen mistakes to avoid. Use the content that is already working and go deeper.

Your Instagram feed can be a great source of inspiration and material for your blog posts. By sorting through your posts, using your captions, breaking down carousel posts, and analyzing your top posts to leverage what’s working, you can build out your blog content and engage your followers on multiple platforms. So don’t be afraid to leverage the power of Instagram to grow your blog and engage your audience.

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Even if you’ve been using Instagram to market your business for the entirety of your business, Reels can feel super overwhelming and like a foreign concept. 

For most people, it feels silly to be pointing and dancing. You’ve probably thought at some point, “are people actually going to take me seriously after I do this?” The answer is yes, but the good news is that you don’t have to point or dance to have a successful Reels strategy.

This feature has come out a little over two years ago, and it has been evolving ever since Instagram introduced it to its platform. You now are able to browse more effects, record up to 90-second videos, and even schedule some of your Reels in advance.

Sit back, relax, and try not to panic while we chat about the 5 practical ways you can start utilizing IG Reels for your business.

1. Set up your account for success: switch your account from a “Business” account to an “Entrepreneur” account.

Making sure your account is on the correct settings is actually an extremely important first step to making fire IG Reels. For business accounts, they do not have access to a full music library, so you need to make sure you are under Entrepreneur.

Do this in 2 Easy Steps

1. Go to edit profile and tap on the category section
2. Search for Entrepreneur and click done

2. Create a plan you can stick to!

Consistency is really key for algorithm, so if you are going to post 10 Reels one week, and then no Reels for two more weeks, I’d say it’s time to adjust your plan.

A practical tip I always tell my clients is to pick two days out of the week you are going to post Reels, and only create one for each of those days. That gives you eight Reels for the month, and your audience will know what to expect from you.

3. 80/20 ratio

80% of your Reels should be business related, and 20% of them can be personal. Still, I would err on the side of caution with the personal Reels because since this tool has the capacity to reach a LOT of people, you do not want to pull in an audience that isn’t actually interested in your business.

It’s better to keep it on-brand that way you can create an audience that is engaged, and willing to give you money!

4. Make sure to make some of your Reels in outside apps!

This might be controversial, but the Instagram app is super glitchy and I know SO many people who have lost all their work right before they were finished and had no way of retrieving it.

For simple lip-sync trends, Instagram is fine to use, but if you are making anything that includes more than putting text over the screen, I recommend using CapCut or Inshot for that.

5. Share every Reel to your story (and re-share)

This might sound obvious to some people, but even as a pro myself sometimes I skip this step and realize all the people I possibly could have missed reaching without remembering the simple act of sharing the reel I worked so hard on to my stories!

Also, re-sharing a Reel a few days, weeks, or even months later is HUGE way to give an old Reel some traction and get it in front of some people who might have missed it.

Reels can be super fun, but it takes some planning, time, and commitment to really nail it down and see the results from it. Hopefully, these 5 tips inspired you to start creating!

With that in mind, today I’m sharing 10 Instagram accounts that are business-focused in one way or another, and many of them have incredible resources to share from their businesses, too. If you’re looking for some serious business inspiration, get ready to go on a follow spree.

10 Instagram accounts to follow for serious business inspiration

1. @createcultivate

In need of a dose of colorful, girlboss high vibes? Check out Create & Cultivate’s feed. As an offline, in-person event producer, Create & Cultivate is all about connecting women both online and in real life to help them create and cultivate the career of their dreams. The conferences feature ultra influencers and celebrities that share their stories, offer advice, and what it means to them to be a modern woman in the working world. I personally have a goal to attend one of these events in the next 1-2 years.

2. @erinmayhenry

The ultimate personal branding goddess, Erin May Henry is one of my favorite business gals to follow on IG, because she has the BEST energy out there. Seriously, getting on my feed in the morning and seeing her stories (she’s Australian so her day begins hours before mine) and how excited she is to be doing the work that she loves to do and the advice she offers her tribe –– her energy is contagious. She’s the founder of @gamechangercompany and offers a variety of services to help entrepreneurs build their audiences and make money online. I actually prefer her IG stories and YouTube videos because seeing her through video is so much better than a static image with a caption, she’s that animated.

3. @girlsbuildingempires

As an avid quote lover and reader, the girls building empires feed is right up my alley. Their feed is a mix of more traditional themed pink, black, and white quotes in addition to these amazing illustrations that feature females with quotes on their clothes, cups, etc. Adore the high vibes they are creating. #girlpower 

4. @growyourbizng

While going through my own follow spree, I recently found Ifeanyi Julian Etuokwu-Oludumila, or #FabulousJulian, the brains behind @growyourbizng. As a marketing specialist, Julian shares actionable business tips, advice, offers, promotions, and #truthbombs that resonate with entrepreneurs everywhere. I love her cohesive feed and lively personality.

5. @jennakutcher

The ultimate online business powerhouse, Jenna Kutcher knows how to do online business through and through. She offers a variety of online courses –– all with a common goal of helping you be more successful in business. Jenna shares a variety of content on her IG, and I truly enjoy seeing her share both her professional and personal life on her account. She’s real, raw, and a great storyteller, too. The @goaldiggerpodcast is her podcast’s feed, which is also chalk full of business best practices, inspiring stories, and tips to help you rock your business.

6. @lifegoalsmag

If you’re as obsessed with becoming the best version of yourself as me, then you should definitely follow Life Goals Mag! A plethora of inspiration awaits you: self-care ideas, tips for living in the present, gorgeous quotes, links to latest LGM articles, and more. Shout out to LGM founder, @coleyln for this joy-inducing online space and community.

7. @mariahpcoz

I love it when someone has niched down and rocks at what they do, and Mariah Coz does that! She is an expert in launching courses, hosting webinars, and building evergreen funnels for business-related purposes and can talk shop about these topics all day. Her feed is all business related content, and I so appreciate how specific she gets within her content and how authentically herself she is. Mariah has a lot going on –– she hosts periodic masterclasses, runs an accelerator program, offers free trainings, and she hosts a podcast. 

8. @melyssa_griffin

A true OG online business entrepreneur, Melyssa Griffin has been in the online business game a longgg time. I’ve been following her for years and years (when her website was the Nectar Collective – now it’s her name), and her content is detailed, relevant, and most importantly, actionable. Her content is also varied. She has a ton of resources for blogging, using Pinterest for your business, how to build online courses, and so much more. From this list, I’ve been following her the longest and have gotten so much value from her expertise.

9. @samlaurabrown

If I lived in Australia, Sam and I would be good friends (so I tell myself). Sam is the creator of Smart Twenties, which has been rebranded to Sam Laura Brown (rebranding to your actual name is definitely a trend I’ve been seeing from bloggers who are evolving to build businesses). She is incredibly down to earth, shares the real struggles and doubts of running a business, dealing with Imposter Syndrome, tips for mastering your mindset, how to get the most out of reading personal development books (most helpful tips I’ve gotten from her!) and so much more. It has been a pleasure to watch her personal growth journey over the years, and she’s truly taking off in her business. So well deserved. 

Sidenote: we’re both obsessed with Brooke Castillo, Oprah, and plants – what more could I ask for in a friend?!

10. @theblogmarket

The Blog Market is a creative community for freelancers and bloggers, and it’s IG feed has a serene lifestyle vibe with business tips and tutorials spread throughout lovely lifestyle images. You won’t regret following this handle.

Alright, now it’s your turn. I want you to jump on Instagram, and do the following two things: 

1. Go through who you’re following and unfollow anyone who consistently makes you feel negative emotions when you see them pop up on your feed.
2. Click through the links above and follow the ladies who speak to your heart, the ones you believe will help you take yourself to the next level.

That’s all! Enjoy these resources, LGM fam.

PS: If you enjoyed this article, check out our other related ones below:

• 10 Best Instagram Accounts for Self-Care Inspiration
• 7 Instagram Accounts to Follow for High Vibe Inspiration
• 7 Authentic Women in Wellness to Follow ASAP on Instagram

For those of you not familiar with the concept, I found this article quite helpful with understanding what it means to live a high vibe life.

The gist is this: scientifically, everything is energy that vibrates at a certain frequency, and higher energies vibrate at higher frequencies, while lower energies vibrate at lower frequencies. When you’re living your life at its fullest potential, you’re more aligned with all the good in the world, and that’s when you’re living a high vibe life! Pretty simple to follow, right?

Of course, you can’t be high vibes all the time because L I F E happens, and we are imperfect humans. The intention, though, for living a high vibe life is that you understand that regardless of your problems, stressors, insecurities, etc., you realize how to have those discomforts without letting them eat you up entirely, and you continue to focus on the GOOD.

Learning all about high vibes was quite refreshing for me, so I’ve rounded up a handful of Instagram accounts that exemplify this idea and hope it does the same for you.

@lavendaire

Aileen Xu exudes light, positivity, and the pursuit of happiness. She was the first person I found online who exemplified so much of what I wanted to have in my own life; she’s a true artist who is crafting her ideal life is a very intentional way.

@spiritualgangster

This is actually a clothing brand for yogis who’s IG feed is filled with nature, affirmations, body movement, and so much more. Seeing this feed makes me want to get out and MOVE in nature.

@kimberleywenya

I recently found this account, and Kimberley is a force to follow! She is a manifestation and mindset coach from Australia who is obsessed with creating a “luxe life”, as she calls it. Lots of travel, mindset tips, and inspirational words throughout her feed.

@manifestationbabe

Kathrin Zenkina has figured it out. She is a self-made millionaire that teaches manifestation through online courses. Have just completed one of her free 5-day challenges, I can vouch that she has stellar content and is always working to help others change their lives through their mindsets. Highly recommend checking her out!

@thechampagnediet

Do you enjoy seeing others’ daily intentions, mantras, and routines? What about pops of self-care indulgences? Cara Alwill Leyba is your gal, then. She is also an author of a variety of empowering books. One of her books, Style Your Mind has a workbook-like layout, and she walks you through a variety of mindset exercises that are so helpful to sit and ponder and eventually figure out what it is you actually WANT in your life.

@shutthekaleup

Real food, lots of fitness videos and tips, and raw mom-life are all rolled into Jeannette Ogden’s IG feed. She shares a lot about food hauls, what her family eats, supplements, her gratitude for the life she lives – she’s someone who is so genuine and puts a smile on my face when she pops up on my feed.

@samlaurabrown

Sam is one of my favorite people on the internet. She is so relatable, I appreciate her vulnerability and “figure it out along the way” attitude. She’s a constant work-in-progress (aren’t we all?!), and shares often about her entrepreneurship journey through her IG, blog, and podcast. Lately, she’s been highlighting mastering your mindset in a variety of ways, and I’ve been learning so much. She also has a great way of engaging with books that she reads (lots of personal development and business recs) – a process that I have adopted and truly benefited loads from.

At the end of the day, living a high-vibe life is working towards living your life at its fullest potential. With that in mind, a high-vibe life and manifestation go hand-in-hand. Check out these Life Goals articles to read more on that:

• How to craft your own desire statement
• How to reinvent yourself for a massive life transformation
• How to start manifesting your dream life

If you take a look at who I follow on Instagram, you’ll find even more high vibe accounts for extra inspiration. I could seriously go on and on, but I’ll stop here. If you have other high vibe feeds that you’d like us to know about, share in the comments below.