Pinterest is not just a platform for sharing and discovering ideas, it’s also an excellent platform for content creators to make an additional revenue stream! Or leverage the social platform to create multiple new ways to make money.
Pinterest has over 450 million users every month, making it the perfect place for you to showcase your expertise, display your work, and give your best tips to your ideal audience.
If you’re already leveraging platforms like TikTok or Instagram and seeing success as a content creator, it can only strengthen your media kit to add Pinterest as another platform.
Let’s dive into 6 ways you can make some more money from Pinterest marketing.
1. Affiliate marketing
Affiliate marketing is a popular way for bloggers and content creators to earn money.
As an affiliate, you promote products on your blog or social media platforms and earn a commission on each sale made through your unique affiliate link.
Pinterest is a great platform for affiliate marketing because it’s highly visual and allows you to create boards based on different product categories. You can also tag these affiliate links in Idea Pins, which can increase your chances of making sales.
To get started with affiliate marketing on Pinterest, find an affiliate program that aligns with your niche. Look for products that you believe in and would be excited to promote. Then create boards and pins that showcase these products and link to your affiliate link.
Pinterest has certain affiliate networks that are currently approved.
2. Sponsored content
Sponsored content is another way to make money on Pinterest. You partner with a brand and create pins that promote their products or services.
When creating sponsored content, it’s important to disclose the partnership. You’re able to do that inside Idea Pins.
To find sponsored content opportunities, reach out to brands that align with your niche. You can also join influencer networks that connect content creators with brands looking for sponsored content.
You’ll need to create a media kit to showcase your Pinterest stats and demographics to show the brand how you’ll promote their product, along with your past work.
3. Promoted pins
Promoted pins are sponsored ads that appear in a user’s feed, search results, or related pins. They can help you reach a wider audience and increase your chances of making sales or driving traffic to your website.
To use promoted pins, you’ll need to designate a budget. You can set a daily or lifetime budget for your campaign and choose targeting options such as demographics, interests, and keywords.
When creating promoted pins, make sure they’re visually appealing and relevant to your target audience. You can use A/B testing to determine which pins are the most effective.
According to Pinterest, their ads have a 2.3x more efficient cost than other social platforms and retail brands have seen 2x higher ROI, so it’s worth considering!
4. Offer products
If you have expertise in a particular niche, you can create and sell digital products such as e-books, courses, and printables on your website or through a third-party platform like Etsy or Shopify.
Pinterest is a great platform for promoting your digital products. Create pins that showcase your products and link to your website or online store where customers can purchase them.
When creating digital products, make sure they’re high-quality and provide value to your target audience. You can tag your products directly in the pins – whether it’s a standard or idea pin to increase your click-through rate.
5. Use Pinterest to drive traffic to your website
Creating visually appealing pins that link to your website or blog can help drive traffic to your website. This, in turn, can increase your ad revenue or the chances of getting hired for content creation projects.
When creating pins, make sure they’re visually appealing and relevant to your target audience. You can also use Pinterest’s analytics to determine which pins are the most effective and make adjustments to your strategy accordingly.
Creating a funnel can help you leverage the leads you get coming in from Pinterest to convert them into sales!
6. Join the Pinterest Creator fund
While Pinterest has shut down the Creator rewards program at the end of 2022 where it was paying users to create Idea Pins, they do seemingly still have the option for you to apply for the Creator fund.
From the Pinterest website: “This new initiative is focused on the growth and success of underrepresented creators: people of color, people with disabilities and members of the LGBTQ+ community. The Fund’s goal is to foster creator talent through financial and educational support while aiming to make Pinterest an increasingly inclusive and diverse platform.” Applications are currently closed.
Up next: Learn how to create a cohesive, on-brand Pinterest presence.