Podcasting has become an incredibly popular platform for sharing stories, advice, and insights with audiences around the world.
With so many podcasts vying for listeners’ attention, it can be challenging to promote your show and attract new listeners.
One of my favorite platforms to reach a broader audience and grow my listener for Life Goals In Progress and Playground To Purpose is Pinterest.
In this post, we’ll explore six ways you can use Pinterest to get more podcast listeners.
1. Create shareworthy blog posts for each episode
Creating a blog post for each episode, also known as “show notes,” is a great way to provide additional context and information about your podcast.
However, instead of just recapping the episode, you can make your blog posts share-worthy by including additional information, tips, or insights that weren’t included in the episode. Or, at least structure them in a way that makes more sense in blog form: Outlined with subheadings.
Audio doesn’t perfectly translate to blogging, so repurpose the content in a way that works for the blog medium.
You can include quotes, images, links you mentioned in the episode, or other visuals that will make your blog post more engaging and interesting. This way, you can use your blog posts to attract new listeners and give your existing listeners something to share with their friends and followers.
2. Embed your podcast into your blog post
Once you’ve created a share-worthy blog post, it’s time to embed your podcast episode into the post itself with links on where they can listen.
This will make it easy for your readers to listen to the episode and encourage them to subscribe to your show. By embedding your podcast into your blog post, you can also help boost your show’s ranking on search engines like Google, which can help attract new listeners.
3. Create multiple pin graphics with call to actions
Time for some Canva pro magic!
Pinterest is a visual platform, so it’s essential to create eye-catching pin graphics that will encourage users to click through and listen to your podcast.
You can create multiple pin graphics for each episode, each with a different design, but with a consistent call to action to listen to the episode.
This will help you reach a broader audience and give you the option to test different versions of your promo graphics to see what captures the most attention.
4. Design an aesthetic roundup graphic of podcasts
Another way to promote your podcast on Pinterest is to create a roundup graphic of podcasts for your demographic.
You can include your podcast in the roundup, along with other podcasts that your listeners may be interested in. This will help encourage your listeners to share your content and reach new audiences. Make sure the graphic is visually appealing and aligns with your brand’s aesthetics.
For example, if your podcast is about social media marketing, you could do something like 10 Best Podcasts For Small Business Owners. Share the love! You could also tag the users included to encourage them to share!
5. Adjust the pin title to try out different versions
When publishing and scheduling pins, it’s important to test different titles and descriptions to see what resonates with your audience.
You can create multiple versions of the same pin graphic, each with a different title or description. This will help with finding the right keywords to reach your ideal audience. Try more than one thing to get your pin traction. You never know which version could go viral.
6. Create Idea Pins with snippets from the episode
Idea Pins are a new feature on Pinterest that allows users to create a series of images or videos that showcase an idea that someone can take action on.
You can use Idea Pins to share snippets from your podcast episodes, such as quotes or soundbites, in a visually appealing way. This will help you reach a broader audience and give your followers a taste of what your podcast is all about.
I love ones that are vlog-style with the inspiring sound clip from the episode.
Promoting your podcast on Pinterest can be an effective way to reach a broader audience and grow your listener base.
By creating share-worthy blog posts, embedding your podcast into your blog, creating multiple pin graphics, designing an aesthetic roundup graphic, adjusting pin titles, and creating Idea Pins, you increase your chances of getting your podcast to grow organically!
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